T. Kugan, Maxis’ Head of Product Development and Infotainment Services.

Because of the increasing mobile user (heavy users), Maxis sees a demand for mobile TV, and hence Dimensions was born. There will be 11 episodes and each episodes will be aired once a week. The cast for Dimensions derives from a group of seasoned and new actors, such as Dhanya Nambiar, Nur Hazwani, Ammar Alfian Aziz, Jehan Miskin, Ben Tan and Anne James.

Eric Foo, Astro New Business and Broadcast Services Sales Vice President

Mobile users will need to sign-up for the series to be delivered weekly to their mobile devices and guess what? There will be  no data and download charges for the service. To sign up, send “ON <space> DS” to 22900. That said, normal users can view the series on the Dimensions site.

Press Release:

Kuala Lumpur, 12 Nov 2009 – Maxis Berhad (“Maxis”) today announced its partnership with Measat Broadcast Network Systems Sdn Bhd (“MBNS”), a subsidiary of Astro All Asia Networks plc (“Astro”), to introduce an entertainment innovation aimed at  redefining the mobile entertainment experience in Malaysia.

The partnership will see the creation and delivery of rich mobile TV content such as custom-made video productions, as well as Astro’s Mobile TV channels, through Maxis’ content distribution channels – hence Dimensions, Malaysia’s first made-for-mobile entertainment series.

“Innovation has always been a driver of what we aim to deliver to our customers, and in partnership with Astro, we are delivering a next-generation product which will encourage further innovations. The ability to stream rich episode-based entertainment, like a TV mini-series, directly to mobile phones gives our customers more value in mobile entertainment”, said Jean-Pascal van Overbeke, Chief Operating Officer, Maxis Berhad.

“Dimensions is the first video medium of its kind in Malaysia, fashioned for personal mobile entertainment, provided free to Maxis and Hotlink customers with no data or download charges. The 11-episode science-fiction saga will be delivered weekly to customers who sign up by sending ON <space> DS to 22900.  The series unfolds an epic story in a new format. It employs a new and fast-paced narrative style suited to mobile devices, to tell a contemporary Malaysian story weaving in local folklore and legends”, said T. Kugan, Maxis’ Head of Product Development and Infotainment Services.

“These episodes are available after November 11 to all Maxis and Hotlink subscribers, while all Malaysians can enjoy the series, and participate interactively in the unfolding storyline, through the Dimensions website (www.dimensions.com.my) and its associated Dimensions Facebook page”, Kugan added.

ASTRO’s Chief Technology Officer, Paul Dale, said that the partnership aligns with ASTRO’s focus on innovation. “At Astro we are driving innovation through our delivery of content and technology. We have been gradually moving towards offering a richer experience from TV screens to PCs and to mobile phones, as part of our delivery to full cross-platform multimedia entertainment. Astro through its Mobile TV business now offers over 20 channels in popular and specialized genres ranging from news and entertainment to music and sports. Today we’re adding to that range of choice and further pushing innovative possibilities, by bringing to you the first-of-its-kind Dimensions series through our Mobile TV service.”

Adds T. Kugan, “Maxis subscribers to the series will receive SMS alerts to the latest video and textual releases from the storyline, and through the WAP portal links contained in the SMS updates, be able also to participate in forums, download exclusive extras, and each create his own experience of the innovative series.”

Dimensions is now available for Maxis 3G and Astro Mobile TV subscribers to watch on their mobile devices, without incurring any download or data charges. iPhone users are able to watch Dimensions by streaming directly from the Dimensions WAP portal, a specially-created facility in conjunction with the release of the series. Fans are able to log on to the Dimensions Facebook Page (http://www.facebook.com/pages/Dimensions/158595491835) as well as toDimensions on Twitter (www.twitter.com/DimensionsNews) to sign up for updates on the inter-reality Dimensions plot, to explore its personalities and to enjoy its promotions and contests.

Sources: Gizmodo

06:00PM – London
07:00PM – Paris
01:00AM – Kuala Lumpur (September 10th)
02:00AM – Tokyo (Semtember 10th)

2:16 AM: Steve says goodbye to Norah

2:15 AM: So, new iPod Touch with speed bumps and double the capacity, new iPod Nano with built in camera and FM radio (yummy), new iPod Shuffle and new iPod classic with 160GB. Oh, iTunes 9 and iPhone 3.1

2:08 AM: Norah Jones is out on stage

2:08 AM: “Now, we’ve got great teams of people that work hard to create these products. One of the thing that drives us is that we love music. There’s no better way to remind us of that than by having live music at these events… so Norah Jones is going to join us.” Yes! We are going to be so chilled out after this.

2:07 AM: And now the environmental speech

2:06 AM: “So, the new iPod nano joins the classic, touch, and shuffle. And of course we pay attention to the environmentals as well.”

2:06 AM: Nano Shoots Video

2:04 AM: Two models, and 8GB for $149, 16GB for $179. And they’re available today. What about the Touch?

2:03 AM: Guess what? FM receiver on the Nano!

2:02 AM: “So you can watch it on your nano, and you can sync it to your computer. And with one click, you can send it to YouTube.”

2:01 AM: “How are we going to do that? We’re going to build a camera into the back of every nano.”

2:00 AM: “People are using these portable SSD cameras…” He’s showing off the Flip. “4GB, $149. We want to get in on this. SO what are we going to do?” Well we’re going to start with 8GB, and we’re going to lower the price… to free.” “This is the new Apple, isn’t it?”

2:00 AM: Steve is back with the One More Thing…

1:59 AM: One more thing…

1:58 AM: A Special edition too

1:57 AM: It’s color time with the shuffle

1:56 AM: “Next — the iPod shuffle. It’s the smallest music player in the world. It’s the easiest to use.” Looks like they’re not phasing this out as rumored. “Customers have asked us to expand the headphones you can use with the shuffle. New headphones will come out and all have the controller for the shuffle.” Wow. Minds: blown.

1:55 AM: “Next, the iPod classic. This is a great device. Today we have a thin version that 120GB… today we’re upping the capacity to 160GB, same price. $249.”

1:54 AM: “We’re making it faster too. We’re bringing to power to run Open GL.” See? Told ya.

1:54 AM: Double’s the memory and retains the price!

1:53 AM: “We learned something a few years back in the iPod business. We asked engineering to get the costs down — when we did that, the sales doubled. We learned that $199 is a magic price point… so that’s what we’re going to do with the iPod touch.”

1:52 AM: It seems that the iPod touch is a gateway to the App Store, really? I thought we knew that already

1:50 AM: Phil is back

1:49 AM: Oh, he says that the game will be on “the new iPod”

1:48 AM: It’s EA time. Travis Boatman is taking the stage. With him is the all new Madden NFL 2010

1:46 AM: Amazing Graphics!

1:45 AM: Nova is a first person shooter that puts you into the shoes of a space marine

1:44 AM: GameLoft is next with “We’re giving you a sneak peak of our latest product, an FPS called Nova.”

1:42 AM: Tap Tap Revenge! Instead, he’s introducing a new game: Riddim Ribbon. This looks pretty fun. The demo song is Boom Boom Pow.

1:40 AM: Next up, Bart Decrem from Tapulous.

1:39 AM: Ben Mattes, Assassin’s Creed producer. “Apple has created a world class gaming experience on this platform.” He’s showing off the sequel to AC. Prince of Persia below,

1:38 AM: Developers coming on stage, Ubisoft

1:37 AM: I do reckon that the iPod touch is going to get a speed bump

1:35 AM: “And people are starting to see what a great gaming device this is. When you think about the companies that came before us… when you played those other systems, they seemed so cool, but now when you look at them, they don’t stack up against the iPod touch.”

1:34 AM: “All this power in this little computer. And it really fits in your pocket.” Oh! Ha — a pic of someone trying to cram a netbook in their pocket! Burn Phil, burn.

1:33 AM: Wow Phil, too much hard selling there!

1:33 AM: A lil hard selling there eh Phil?

1:32 AM: “You might ask: why so many, why so quickly? First it’s a great iPod. Great for music and videos. It’s great for discovering new music, like this new Green Day album.”

1:31 AM: ‘The fastest growing product in the line is the iPod touch. Now I’m proud to tell you that we’ve sold 20m touches. Couple that with 30m iPhones — this technology is taking off so quickly.”

1:29 AM: Phil Schiller is up next talking about the iPods “Good morning everyone. If you haven’t heard, the iPod has been a big hit. We’ve sold over 220m iPods to date, and growing. It’s incredible. Customers love it. If you look at the latest market data, the iPod is at 73.8%”

1:28 AM: Stevo is back on stage and iTunes 9 will be available today

1:27 AM: iTunes extra?

1:26 AM: The iTunes LP is a stunner eh?

1:23 AM: What’s with Wall-E appearance?

1:22 AM: Now you can arrange playlists from streaming library. iTunes is now sleeker than ever!

1:20 AM: Everything now looks seamless

1:19 AM: “On the left you can see all the Apps in the library. If I double click on it, it will take it right to your iPod.” You click delete as you do on the phone or iPod (little black Xs)

1:18 AM: He is going through with the App Organization. “When I click on Apps, I can see everything that’s on my iPod. If I want to rearrange, I just click and drag. Drop it on another page, or I can select more than one at a time and drag those.”

1:17 AM: Demo Time on iTunes 9 with Jeff Robbin

1:16 AM: “And finally, something I’m going to love… iTunes LP. LPs were great — you got music, photography, liner notes, essays… most of that left us when we went to CDs.”

1:14 AM: “Home sharing: we’re going to let you copy songs, TV shows, etc. with up to 5 computers in your house. You’re going to see all the computers you can share with, and you’ll see the contents — you’ll be able to drag that and copy it to your library.”

1:13 AM: Arranging Apps and moving them directly on iTunes.

1:11 AM: iTunes 9!

1:10 AM: Free for iPod touch and iPhone! Available today.

1:08 AM: And yes, we’ll have over 30,000 ringtones, and they’ll be sold for a breakthrough price for ringtones, at $1.29″

1:07AM: New genius will be included in the new update, which helps create playlists of self preferences.

1:06 AM: “Today we have something new for iPhone and iPod touch owners — iPhone OS 3.1.”

1:05 AM: Back to business, 30 Million iPods sold!

1:04 AM: Steve is now discussing about his liver transplant. I” now have the liver of a mid-20s person who died in a car crash. His voice is very weak-sounding.”

1:02 AM: And yes, Steve Jobs is back! Standing Ovation!

1:01 AM: That’s alot of cameras!

1:00 AM: Is Jobs taking the stage?

12:58 AM: The Who is on the speakers!

12:57 AM: This is what it looks like inside

12:53 AM: We are getting Live Feeds from Gizmodo.com and Engadget.com