Dimensions, dubbed as Malaysia’s first made for mobile Sci-Fi series. The series is currently available on www.dimensions.com.my. Maxis will be partnering with Astro in producing the series. The launch party was held in The Palace, Sheraton Kuala Lumpur.

T. Kugan, Maxis’ Head of Product Development and Infotainment Services.

Because of the increasing mobile user (heavy users), Maxis sees a demand for mobile TV, and hence Dimensions was born. There will be 11 episodes and each episodes will be aired once a week. The cast for Dimensions derives from a group of seasoned and new actors, such as Dhanya Nambiar, Nur Hazwani, Ammar Alfian Aziz, Jehan Miskin, Ben Tan and Anne James.

Eric Foo, Astro New Business and Broadcast Services Sales Vice President

Mobile users will need to sign-up for the series to be delivered weekly to their mobile devices and guess what? There will be  no data and download charges for the service. To sign up, send “ON <space> DS” to 22900. That said, normal users can view the series on the Dimensions site.

Press Release:

Kuala Lumpur, 12 Nov 2009 – Maxis Berhad (“Maxis”) today announced its partnership with Measat Broadcast Network Systems Sdn Bhd (“MBNS”), a subsidiary of Astro All Asia Networks plc (“Astro”), to introduce an entertainment innovation aimed at  redefining the mobile entertainment experience in Malaysia.

The partnership will see the creation and delivery of rich mobile TV content such as custom-made video productions, as well as Astro’s Mobile TV channels, through Maxis’ content distribution channels – hence Dimensions, Malaysia’s first made-for-mobile entertainment series.

“Innovation has always been a driver of what we aim to deliver to our customers, and in partnership with Astro, we are delivering a next-generation product which will encourage further innovations. The ability to stream rich episode-based entertainment, like a TV mini-series, directly to mobile phones gives our customers more value in mobile entertainment”, said Jean-Pascal van Overbeke, Chief Operating Officer, Maxis Berhad.

“Dimensions is the first video medium of its kind in Malaysia, fashioned for personal mobile entertainment, provided free to Maxis and Hotlink customers with no data or download charges. The 11-episode science-fiction saga will be delivered weekly to customers who sign up by sending ON <space> DS to 22900.  The series unfolds an epic story in a new format. It employs a new and fast-paced narrative style suited to mobile devices, to tell a contemporary Malaysian story weaving in local folklore and legends”, said T. Kugan, Maxis’ Head of Product Development and Infotainment Services.

“These episodes are available after November 11 to all Maxis and Hotlink subscribers, while all Malaysians can enjoy the series, and participate interactively in the unfolding storyline, through the Dimensions website (www.dimensions.com.my) and its associated Dimensions Facebook page”, Kugan added.

ASTRO’s Chief Technology Officer, Paul Dale, said that the partnership aligns with ASTRO’s focus on innovation. “At Astro we are driving innovation through our delivery of content and technology. We have been gradually moving towards offering a richer experience from TV screens to PCs and to mobile phones, as part of our delivery to full cross-platform multimedia entertainment. Astro through its Mobile TV business now offers over 20 channels in popular and specialized genres ranging from news and entertainment to music and sports. Today we’re adding to that range of choice and further pushing innovative possibilities, by bringing to you the first-of-its-kind Dimensions series through our Mobile TV service.”

Adds T. Kugan, “Maxis subscribers to the series will receive SMS alerts to the latest video and textual releases from the storyline, and through the WAP portal links contained in the SMS updates, be able also to participate in forums, download exclusive extras, and each create his own experience of the innovative series.”

Dimensions is now available for Maxis 3G and Astro Mobile TV subscribers to watch on their mobile devices, without incurring any download or data charges. iPhone users are able to watch Dimensions by streaming directly from the Dimensions WAP portal, a specially-created facility in conjunction with the release of the series. Fans are able to log on to the Dimensions Facebook Page (http://www.facebook.com/pages/Dimensions/158595491835) as well as toDimensions on Twitter (www.twitter.com/DimensionsNews) to sign up for updates on the inter-reality Dimensions plot, to explore its personalities and to enjoy its promotions and contests.