The UK Government Change4Life Campaign has made a claim, a claim that draws a parallel relation between gamers and heart disease + early death. Guess what? I’ve died countless times, in the virtual world of course, but that said, how did this claim surface? It seems that the Change4Life Campaign have appeared in several UK women’s magazine depicting a gamer sitting in front of a console, waiting for cancer, cardiac arrest perhaps?

Nintendo, Sony and Microsoft have all and are commenting on the new government campaign, what they are saying is “Change4Life’s advertising campaign makes a mockery of everything the industry has achieved in the last decade”.

It’s like explaining to parents that The Gaming Industry is Killing Their Children!